The world is a canvas (toile) and a brand is the star! (étoile). Taking the time to help brands shine online.
Dr. Lisa Bélanger
Dr Lisa Bélanger had started a new business and asked how she should market her new teaching and speaking business online.
Taking into consideration that Dr. Lisa Bélanger is using her expertise as the basis of her talks we decided it would be best to focus on the Dr. Lisa Bélanger brand online first and foremost, then her business separately.
In order to position herself as an expert in the field, we needed to have a look at the way she presents herself online.
Together we developed:
- A slightly revised brand strategy and online image
- A definition for both her new company and herself
- Her target personas
- Built a custom social media strategy
- A look at webpage SEO
- Modifications to the appropriate marketing funnels
Have you ever built an ecommerce store from scratch? When you are only a small piece of a massive ecommerce launch, it has you curious about the details of the implementation as a whole. Just Pack is an ecommerce brand exploration.
- Brand development, strategy and creative briefs
- eComm site requirements & examples
- Content and online Strategy
With the help of a designer, built this eCommerce presence from scratch using wireframes, UI design (exploring each element), as well as the use of the tools for drop shipping and Shopify add-ons.
Seed is a concept for a new charity app putting users in touch with new charities or volunteer opportunities that fall within your interests. This was an exploration on how to take an idea through to development.
- Concept development and pivots when required
- SPRINT planning using lean and agile methodologies
- To Market Plan
More to come.
Just Pack & Christine Belanger logos were designed by Carlos Salguero.